Competitive Strategy for Grocery Meat Departments
The MX Series is designed to be a solution for Grocery Meat Departments. And the business context has made it only more important to consider it.
What is the business context?
U.S. consumers are buying more fresh meat now compared to before the pandemic, and there has been an increase in shopping trips in grocers' meat departments compared to 2019. However, grocers are facing competition from supercenters and clubs, which have gained in share.*
So, what can the grocery meat departments do about that?
Let’s start with some important insights**:
Quality, appearance, and price are unsurprisingly the top purchase decision drivers for meat.
73% of consumers said they buy pre-cut, pre-marinated, or pre-seasoned meat.
Consumers save money amid high inflation by changing the amount, type, and cut.
85% of meat shoppers consider at least one "better-for" attribute when buying meat.
Shoppers want to splurge on at-home meals instead of eating out.
What does all of this tell us?
Meat departments can increase their business by highlighting value-added meat options and providing meal solutions.
“We’re seeing a more price-conscious shopper, but we’re also witnessing shoppers seeking ‘simple pleasures’ and that’s one area among others where the meat department can delight,” said Rick Stein, vice president of fresh foods for FMI.
How can the Minipack MX Series help?
Think of MX as your most efficient and cost-effective tool to increase that moment of delight for your customers.
We’ve designed the MX specifically with the needs of the meat departments in mind:
Rapid marination & bringing in minutes vs. hours -> time-saving & no meat tumbler required
On-demand and small batch processing -> reduce food waste & maximum flexibility with customers
Deepest chambers to infuse flavors directly in the market tray pan -> no time-consuming bagging & ready for presentation
Highlight your own special flavors for your own local demographics -> using infusion programs to intense marinades and brines
BBQ-ready pre-cut, added-value portions -> package cuts like trip-tip with brine or marinade
Programs for delicate proteins like salmon -> expand your added-value program to the fish counter
Built-in prompts for sanitation, e-log, labeling process -> HACCP plan and built-in compliance when required
Make it fun! Put a custom design on the MX and get the attention of shoppers -> visually promote your new program.
Contact us or to learn more about the capabilities of the MX Series for rapid marinating and brining and discuss how the benefits of the MX Series.
*According to FMI’s Power of Meat Report.
**Based on a survey of 1,607 grocery shoppers conducted in December 2022
Additional reading: Grocery Dive - March 8, 2023